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In small towns across the country, the potential for economic growth may be hiding in plain sight—above the bustling sidewalks of downtown streets. Upper-floor housing, often overlooked in urban planning, is increasingly recognized as a key driver for revitalizing small-town economies. By converting the underused or vacant spaces above shops into vibrant living areas, small communities can foster growth, increase foot traffic, and breathe new life into their downtown districts. In many small towns, downtown areas are struggling to compete with sprawling suburban developments and online shopping. The once-thriving "main streets" have become quieter, with empty storefronts and dwindling foot traffic. However, introducing upper-floor housing to these areas can reverse the trend. When residents live within walking distance of businesses, they naturally help sustain local shops, restaurants, and services. "People living downtown tend to become loyal customers to businesses within walking distance," says Kristen Johnson, Kendallville’s Main Street Executive Director.  "They grab coffee at the local café, shop at the local boutique, and enjoy meals at nearby restaurants. It's a win-win for the community." But the benefits of upper-floor housing goes beyond increased foot traffic.  With more people living downtown, tax revenue grows and property values increase as buildings are renovated, leading to higher tax revenues for local governments. In addition, renovating older buildings creates construction jobs, while a bustling downtown attracts entrepreneurs and business owners, as well as tourists seeking new experiences. Of course, converting upper floors into housing often has roadblocks. Many small-town buildings require significant investment to meet modern safety codes and accessibility standards. Property owners may be hesitant to take on the risk without the help of local incentives.  To address these challenges, the following incentives are available to downtown Kendallville property owners who wish to renovate their buildings: ·           Kendallville Redevelopment Commission (RDC) Façade Grants:  The RDC offers a variety of grants to improve the look and integrity of your building, including grants for windows, tuckpointing, awnings, and other exterior aesthetics of the building, as well as grants for roof repair/replacement, signage, and parking lot repairs.  ·         Vacant Tax Abatements:  This incentive offers a tax break to individuals who purchase a building within the economic development target area that has been vacant for more than one year. ·         Historic Tax Credits:   The Division of Historic Preservation and Archaeology (DHPA) offers a 20% income tax credit on qualified expenses for the rehabilitation of historic, income-producing buildings. Several of Kendallville’s downtown building owners have recently taken on the challenge of creating 2nd floor living spaces – both in the form of apartments, as well as short- and long-term stay AirBNB rentals.  While the upfront costs may require taking out a loan, the benefits over time can be substantial. For small towns looking to thrive in an increasingly urbanized world, the path forward may be upward. By embracing the potential of upper-floor housing, communities can create a mutually beneficial relationship between residents and businesses, ensuring downtown areas remain the heart and hub of Kendallville’s social and economic life. The formula is simple but powerful: more people downtown equals more business, more vibrancy, and more opportunities for growth—one floor at a time.

One of the most common complaints I hear about downtown Kendallville is the perceived lack of parking. How often have you heard someone say, "I don’t go downtown because there’s nowhere to park”? While this is a common belief, it’s not necessarily true. In fact, it often stems from a misunderstanding of what we expect from parking in certain areas versus others. There are currently around 75 businesses within Kendallville’s downtown district – and 438  public parking spaces.  I know, because I counted.  That’s enough parking to accommodate almost 6 cars per business and doesn’t even take into consideration the private parking that is also available for some of these businesses. What’s fascinating to me is that most people will willingly walk a considerable distance to get from their parking spot to a store in a mall or a Walmart, but for some reason -- downtown businesses are often held to a much higher standard. While it may be rare to find a spot directly in front of the store or restaurant you want to visit, there are still plenty of parking options—whether it’s on the street a block or two away or in nearby lots. So, the problem isn’t always the availability of parking, but rather the expectation that parking should be easy, fast, and right in front of the destination. Think about the last time you visited a Walmart or a large shopping center. You park in a sprawling lot and start the trek to the entrance. On average, you’re walking 200-300 feet from your car to the front doors. Once inside, the walking continues. A store like Walmart, for example, has around 150,000 square feet of retail space, and you’re likely covering hundreds of feet just getting to the section you need. So, why does walking a few blocks in downtown feel so different?  The difference (in my opinion) is largely psychological. In a shopping mall, you expect to walk. The parking lot is big, and the stores are spread out, but the experience is designed to make walking part of the journey.  It’s a package deal, and your mind is ready for it. In a downtown setting, however, people expect a different experience. If they can’t find a spot directly in front of their destination, it feels like a hassle. Yet, the actual distance from a parking spot on a side street to that favorite café or boutique is more than likely less  than the walk you’d make from the far end of a Walmart parking lot to the store’s front door. The difference in perception might also stem from the nature of the walk itself. Walking from a parking lot to a store in a mall is smoot and uninterrupted (predictable). On the other hand, downtown walks might involve crossing streets, navigating crowds, or dealing with weather conditions. However, these are minor inconveniences that, when put in perspective, aren’t much more demanding than walking through a giant retail store. And keep in mind that walking in downtown Kendallville takes you past beautiful architecture, unique storefronts, public art, and green spaces—none of which you get while walking through an asphalt parking lot.  And when you park a few blocks away, you might stumble upon a cool shop you didn’t know existed or spot a new restaurant to try. Don’t be afraid to allow yourself a slower, more enjoyable experience. Embrace the walk!

As the holiday season approaches, the internet has made it almost too easy to jump online in search of the perfect gift for your loved one(s). But this year, before you do that, consider this: your holiday shopping choices have the power to make a BIG difference in your local community. Here's why . . . When you buy from a local business, a significant portion of that money STAYS in your community. In fact, studies show that for every dollar spent at a small business, around 68 cents stay in the local economy, as compared to only 14 cents at large retailers. These dollars contribute to the livelihoods of our neighbors, fund local projects and non-profits, and help build a stronger community. In other words . . . shopping local is like investing in our community’s success and vitality. Locally-owned stores bring personality and diversity to our neighborhoods. From cozy coffee shops and bakeries (like WhatchamaCAKES and Jen’s Bistro), to artisan markets and specialty boutiques (like the new Misty Meadows Marketplace and On the Main Boutique) -- these businesses offer unique products and services you can’t find anywhere else.  Shopping locally helps to maintain the charm and character that makes our hometown feel like home. One of the most satisfying aspects of shopping local is the experience itself. When you enter a small, locally-owned shop, you’re often greeted with a smile from someone who genuinely cares about what they do. Small business owners have a vested interest in their customers, and it shows in the thoughtful service they provide. If you’re looking for a unique or customized gift, these shops are often more than willing to go the extra mile to help you find just the right item. It’s a level of care and personalization that simply can’t be matched by the online and big box stores. Small businesses also create local jobs. They employ your neighbors, friends, and family members, contribute to lower unemployment rates, and provide opportunities for meaningful work in the community. Also, small businesses often contribute to higher job satisfaction and stronger connections between employees and customers. That sense of pride can translate into an extra-special holiday shopping experience. Shopping small during the holidays isn’t just about the items we purchase . . . but the experiences we create. Walking down Main Street, browsing through small shops, and chatting with store owners create moments that stay with us far longer than any material gift. These experiences are what make the holiday season feel rich and full. Still not convinced?   Here are a few ways that Historic Downtown Kendallville hopes to encourage YOU to shop local this holiday season. ·         Our Shop Small/Win Big Contest:   For every $25 you spend at locally owned Main Street businesses between November 16th and December 15th, you’ll have a chance to win a $500 shopping spree.  All you have to do is turn your receipts in to Historic Downtown Kendallville by the December 16th deadline, along with your name and contact information, to be entered to win.  Participants may enter multiple times, and every $25 spent at a local downtown merchant is counted as one entry.  This annual contest is sponsored by Hosler Realty, and has generated thousands of dollars in local commerce over the past several years.  To further encourage shopping local, the $500 prize is given in the form of a Shop Noble Gift Card, valid at locally owned small businesses all over Noble County. ·         Purchase Shop Noble gift cards :  Shop Noble Gift Cards are a GREAT way to make sure your dollars stay local this holiday season.  Whether you buy them for yourself, use them as employee incentives, or even as a special stocking stuffer, Shop Noble cards are a great way to shop local!  Shop Noble cards are available online at shopnoblein.com , and can be used at any small business in Noble County that accepts credit cards. ·         Use the “Show Her Your Love" Christmas Wish List :  New this year, we are providing ready-made wish lists at several of our downtown shops, so that women can pick one up and take it around town with them, filling in the items she’d like to find under the tree from her “significant other.”  When her window shopping is done, the list can be left with any participating merchant, who will then share the list with the appropriate person (spouse or significant other).  Contact information must be provided. ·         Spread the word:  Share your unique finds and local gift ideas on social media, leave a positive review, or recommend local businesses to friends and family. Word of mouth is one of the most powerful ways to support local. As the holidays approach, let’s remember that every gift we buy has an impact far greater than what’s wrapped inside. This year, make it a point to shop small, support local, and create a ripple of goodwill that can help sustain our communities long after the season ends. After all, the joy of giving becomes that much sweeter when we know our gifts are also giving back to this wonderful community we call home.

I was asked recently whether or not I think there is value in hosting events downtown – especially when there are parks and a Community Center mere blocks away that might accommodate more people and more vendors.  My answer to that question is YES  – there is immense value in hosting events in the heart of our downtown! In fact, downtown events play a crucial role in promoting and supporting Main Street businesses, create vibrant experiences for local communities, and also serve as an engine for commerce. By drawing crowds to the heart of the city, downtown events benefit small businesses in multiple ways, from increased foot traffic to fostering brand awareness -- ultimately driving sales and growth. One of the primary benefits of downtown events is their ability to bring people together. Whether it's a children’s festival, a car show, or a holiday parade, these gatherings attract a diverse group of visitors, many of whom may not typically visit the area.  Restaurants, cafés, boutiques, and specialty shops lining Main Street benefit from the influx of potential customers, as attendees are often looking for food, drinks, souvenirs, or just a place to relax during the event. Businesses that may otherwise struggle to capture new customers can see a significant increase in revenue on event days. In addition to driving sales, these events create long-term promotional opportunities for local businesses who choose to participate -- by hosting a booth, offering samples and/or special offers, or showcasing their products in a more engaging, casual atmosphere – they are creating a sense of community around the businesses, and deepening the connection between customers and local merchants. Downtown events also generate positive word-of-mouth and free advertising. People who attend them often share their experiences on social media, amplifying exposure for businesses within the area. A well-timed Instagram post featuring a delicious meal from a local restaurant -- or a unique piece of jewelry from a downtown shop can inspire others to visit. And finally, downtown events also promote a sense of pride in local culture. By encouraging people to shop small and support local entrepreneurs, events help keep money circulating within the community. Instead of funneling revenue to large corporations or online retailers, commerce remains in the hands of small business owners who are directly invested in the community’s wellbeing.  In fact, studies show that for every dollar spent at a locally owned business, 68% of that dollar STAYS  in the community. Recently, one of Kendallville’s downtown merchants, Arkham City Oddities, took it upon themselves to host an event that drew thousands of visitors and patrons to the district.  The event, titled “Fright Night,” featured over 50 craft and food vendors, as well as a variety of unique entertainment; such as a spooky car show, a vampire queen pageant, and flame-throwers after dark.  Arkham’s owner (Sammy Phipps) and her team poured their hearts into the event – and the community responded in kind by showing up, dressing up, and opening their own hearts (and their wallets) to support the many local businesses who participated.

Historic Downtown Kendallville invites the community to an event on Thursday, September 19 from 5:00 to 7:00 p.m. An Open House will be the setting for this year's Art on Main benefit auction, featuring 13 custom-designed Bistro Sets seen setting along Main Street's sidewalks this summer. The 231 Main Kendallville Co-Working Open House will also feature more than forty artworks by East Noble High School students and several gourmet desserts. This event takes place at the newly renovated and repurposed former automotive garage located across from City Hall at 231 S Main Street. See the new space and bid to win a unique Bistro Set work of art! All proceeds of the auction benefit Kendallville's nationally accredited Main Street organization. For more information, contact our office - newly relocated to 231 S Main Street - at (260) 318-0883.

The new Kendallville Co-working space is now open, and our Historic Downtown Kendallville (Main Street) office has relocated into one of three private offices located there. 231 Main Kendallville Co-Working is a flexible, affordable form of office space designed specifically for entrepreneurs, small business owners, work-from-home professionals, and larger businesses looking to provide remote offices for employees. Historic Downtown Kendallville is excited to be relocated to this new space and looks forward to meeting and supporting more tenants and users! For more information, check out the flier below and click it download it for reference.

Perhaps you've seen the thirteen unique patio bistro sets that are scattered along Main Street's sidewalks while grabbing lunch or a movie in Historic Downtown Kendallville. If not, be sure to take a walk soon to take in the unique and beautiful creations by area artists for Art on Main 2024! If you can imagine one of these great pieces of (practical) art on your patio or deck, you can bid to win it! The bistro sets will be sold at auction on Thursday, September 19, 2024. Save the date! Details to follow. All proceeds directly benefit Historic Downtown Kendallville's Main Street organization.

Historic Downtown Kendallville is the place to be this summer for Summer Skate Parties! Free, live concert at Founder's Park 🎵 Skate rentals available, or bring your own 🛼 Enjoy concessions and local eateries 🍕🍔🌭 Fun for the whole family 👨‍👨‍👦‍👦 Proceeds benefit local, charitable missions 💯 Skate rental will be available for just $3 during Summer Skate Night, or you can bring your own! Bring lawn chairs or blankets to enjoy the concert at Founder's Park. Saturday, June 8 5:00 - 8:00 PM Proceeds of this event will benefit Common Grace Ministries https://www.commongraceministries.org/ Saturday, July 20 6:00 - 8:00 PM Proceeds of this event will benefit EN Kiwanis Club https://www.facebook.com/KendallvilleINKiwanis NOTE: -Skate rental available for $3 each -Individuals (youth and adults) are welcome to bring their own skates -Individuals renting skates must sign a hold harmless agreement -Helmets and knee/arm pads are recommended -Skating not permitted on the sidewalks or outside of designated skating area -The City of Kendallville, Historic Downtown Kendallville, and the host non-profit are not liable for accidents or injuries Questions? Call us at (260) 318-0883.

Local artists are invited to participate in the 2024 Art on Main project benefitting Historic Downtown Kendallville (HDK). In previous years, Art on Main has featured bee boxes, bird baths, and scrap metal art sculptures. For 2024, the selection is bistro sets, including two chairs and a table. Sets are available for artists to transform on a first-come, first-served basis. Sets may be painted and/or embellished in any way that results in a family-friendly design and is sealed properly for long-term, outdoor use. As artworks are completed, the bistro sets must be returned to HDK by no later than Friday, May 10. Sets will be displayed along Main Street throughout the summer and auctioned off to benefit HDK's mission in the fall. To apply, you may also contact Kristen Johnson at (260) 341-0883 or email kendallvillemainstreet@gmail.com.

It's HERE! The Shop Small/WIN BIG contest is underway in Historic Downtown Kendallville (HDK)! Spend at least $25 at any downtown Kendallville merchant between now and December 8th and turn in your receipts for a chance to win a $500 shopping spree this Christmas! You don't have to spend all $25 in one place; receive one chance to win for every $25 you spend, up to 10 chances! How to Enter Email images of your receipts, along with your name and contact information, to kendallvillemainstreet@gmail.com, or drop them off at the Kendallville Clerk Treasurer's office at City Hall, 234 S Main Street, during business hours, Monday through Friday from 8 a.m. to 4 p.m. (The HDK office is located on the second floor of City Hall.) Our thanks to Jennifer Streich at Hosler Realty Inc. for sponsoring this contest and helping US help YOU shop LOCAL this holiday season!

Historic Downtown Kendallville is now accepting sponsorship orders to honor our "Hometown Heroes" on beautiful, full-color street banners. This new program is a great way to honor local veterans and first responders in the Kendallville community. Banner sponsorships are $125 each, with two choices of banner style. There are 26 street pole banner locations in the downtown corridor, so the supply is limited and orders will be accepted first come, first served until sold out. To honor a friend or loved one, please complete and mail in an order form with payment, or place your order, submit a photograph, and pay online. SOLD OUT! Banners will be displayed during the upcoming winter months (through Spring 2023). Contact us with any questions or for assistance at (260) 318-0883 or by email at kendallvillemainstreet@gmail.com.

Historic Downtown Kendallville is seeking community feedback through a community survey. Your responses will help us prepare for and set goals for downtown Kendallville in 2024. Please share the survey link! Feedback from anyone who lives, works, shops, or spends time in Kendallville is appreciated.